Mariya Nurislamova to start with built her mark as a serial entrepreneur within the beauty-tech Room. In 2014, she co‑Launched Scentbird, a fragrance‑membership support pitched given that the “Netflix for perfumes.” The platform rapidly scaled to above seven-hundred,000 regular subscribers during the U.S. and Canada, offering entry to 800+ designer scents.
Less than her leadership, Scentbird lifted in excess of $twenty five million in venture funds, participated in Y Combinator, and have become rewarding by 2019, generating yearly earnings north of $100 million with growth of 45–fifty% yr-more than-12 months. Her information—to "start modest and hardly ever stop trying"—has resonated with quite a few rising business people.
But commencing about 2018, Mariya introduced a parallel side to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This can be Mariya”, she usually delivers guided meditations, Strength‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has developed to ~102,000 subscribers and 1,two hundred+ video clips, together with her broader presence throughout TikTok, Instagram, Spotify, and podcasts achieving roughly three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—company CEO by day and spiritual Expert by night—almost never intersected publicly until mid‑2024. That’s when Enterprise of Fashion spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several bigger… resources of understanding of 3D planet earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers such as Keya’s Planet and Zachary Michael publicly said they'd no longer get the job done with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social networking customers have been significantly appalled by promises that ailments like cancer or AIDS can be cured in each week, miscarriage was “a choice,” and physical characteristics (e.g., crooked tooth, hair coloration) held spiritual importance.
Nonetheless, Mariya continues to be resolute. She maintains her spiritual written content is individual from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to shield Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Solution
Authentic Differentiation
Her fusion of corporate success and spiritual exercise sets her aside—developing a deeply particular brand with pathways into membership, retreats, private periods, and guided ordeals .
Scale and Strategic Discipline
Scentbird’s reliable progress underscores her power to translate eyesight into operational truth, even though her spiritual facet drives a similarly expansive material engine.
Neighborhood Depth
The regularity and intimacy of her material—guided meditations, Q&As, and live courses—foster sturdy community bonds among followers seeking spiritual transformation.
Emerging Hazards & Fractures
Model Popularity Hazard
The spiritual content has created unease amid influencers, prospects, and investors who are unpleasant associating Using these metaphysical narratives .
Content material Liability
Daring overall health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory teams concerned about misinformation.
Cross‑Identification Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities presently overlap—Specially by her involvement in Scentbird‑linked articles and sponsorships.
Navigating the long run
Strategic Alternatives
Compartmentalize
Mariya could retain a clear boundary—retaining her spiritual id less than a distinct name and System whilst preserving Scentbird separate and manufacturer-neutral.
Integrate
By weaving spiritual and wellness features into her firms—such as scent + meditation kits—she could lean into a wellness‑centric model evolution.
Explain Messaging
Tonal stability—grounding her spiritual written content with steering disclaimers or scaling again controversial metaphysical statements—could broaden her enchantment and lower friction.
Validation via Reaction
Despite backlash, Mariya continues to expand her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational functions, on line channelling periods at $3,000, and her 2021 ebook seventy two Keys to Manifestation. Her followers’ optimistic Amazon reviews propose her knowledge resonates deeply with many seekers .
Closing Take
Mariya Nurislamova embodies a unusual modern archetype: a venture-pushed CEO with a higher-stakes spiritual change Moi. Her journey displays broader cultural convergence—where by community figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her business enterprise savvy.
That is mariya nurislamova Mariya demonstrates her potential to command consideration and Establish deep psychological resonance.
The reality clash involving these worlds—sparked by metaphysical pronouncements—poses equally threat and opportunity.
Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her future actions may well redefine what this means to be a founder while in the spiritual-tech era—layering ambition with authenticity in the brand name-new way.